Section B

Section B: Common Errors

-Lack of terminology

-Using examples that are from the OLD exemplar responses- this is very lazy and these stats are now out-dated

-Refering examples

-Focus on both AUDIENCE AND INSTITUTION

-Hardware AND CONTENT

-Own opinion

-By far the biggest error was the lack of specific case study examples; evidence to support claims/ arguments!!! SUPPORTING ARGUMENT WITH SPECIFIC EXAMPLES!- About content, statistics, figures

Points that should have been considered: Hardware

Positive and negative

1.Advances in technology- can do more, smartphones, iphones, tablets, technology is more accessible/easily available (audiences can access it on the move, 24/7- instutions have to work harder) web 2.0, synergies and convergence

2. Software: Apps- specific examples from each instituion

3. Fanzines: exist now due to proliferation in hardward and software and their accessibility- examples

4. Audience more demanding; they can prosume through sites such as YouTube so they expect more from institutions, impatient

5. How have institutions responded to these constant changing consumer/consumption habits?

6. Rise in competetion due to proliferation of hardware (Twitter, fanzines etc) and how institutions have overcome this?

7. Production & distributuion; advancements in printing process- has the interenet meant a decrease in sales of institutions print products? Evidence

8. Internet- institutions now have much more knowledge about their audeience because of hardware/software used- so institutions and advertisers can now target their audience much more precisely thus  satisfying their needs- evidence of what they know

9. Globalisation- impact of this on audiences and instituions

10. Quote exponential times (wesch)

Points that should have been considered: Content

1. Specific  examples from your case study about content that if offered:

Convergence- evidence

Prosumers- UGC- specific evidence of

Multi platform approach

Synergy- specific evidence- driving audiencees to their main product- vertical integration

2. Updated quickly

3. Who is their audience?- stats, how do institutions content and use of hardware and synergies meet their expectations; these are highly media savvy audiences- evidence

4. Awards won by institutions for their content- what awards and when?

5. Instituions in constant race to make their products unique with UPB's- how have MH and NME done this?

6. Difference between niche and mass/mainstream targeting support with exidence to show comparisions

7. Music creates communities- online communities provided allowing audiences to create strong relationships with audiences with similar intrests and taste's- globalisation- thus creating stronger more loyal relationships with the brand

8. Powerful audience- Murdoch quote

9. Your own personal experience and opinion

10. The future