Thursday 29 September 2011

Overall the gender representation constructed in this sequence conforms to stereotypes; placing the men in the more power roles and objectifying the females (Laura Mulvey, 1964).

In the first scene the lower class woman and higher class woman are juxtapositioned. These show the two different stereotypes of woman in the media. The lower class one is dressed in quite scatty clothes and has her hair up messily. She is portrayed as the 'housewife' figure in the scene. Whereas the other woman is potrayed as being very rich as she struts in and is wearing a suit.
The salesman is portrayed as being quite camp as stereotypes of men in the media aren't usually intereseted in helping women pick out clothes. He sees the rich woman and the first thing his eyes are drawn to is her ring. We see this as we have a Close up of her ring (in his perspective), it also shows that wealth and money is more important to him, as he doesn't look at her first, he looks at the expensive looking ring. The camera then pans to her, which gives the effect he is surveying her to make sure if the rest of her looks rich. The sales man falls very much out of stereotype and plays a more of a feminine role, which is only interested in wealth. This degrades women even more in the media because it represents only the men with feminine tendicies are more obssessed with wealth than the person.

The woman makes quite sexual noises when she tries on the dress and has it on, emphasis the phrase 'womens greatest pleasure is shopping'. Which again puts the woman into the stereotype in the media of all women are obsessed with shopping and the superficial things.

When the rich woman loses her ring, she says 'I'm going to be late for my hair appointment' and as it is daytime, it suggests that she is unemployed. The fact that she is also very wealthy and has a husband suggests that her husband is the wealthy one and goes out and works, whereas she just goes out and shops with his money. This again conforms to the idea of the Laura Mulvey 'male gaze' theory, that the men have the more active roles and the women having the passive.

The camera angles are canted whilst she is trying to find her ring and are very messy. The speaking and movement of the woman is very fast, which fastens the pace, from being quite relaxed and slow to very jumpy. The music is also changes to very loud saxophones playing quickly. This shows the chaos and shows that she's very stressed and possibly over reacting. It brings the idea that woman over react and get in such chaos about losing a ring, whereas a man would get in that kind of state over a 'real problem'.

When the woman has lost her ring, she says 'my husband will kill me'. Which shows that men have the higher power here and that he has higher authority as he will tell her off for this.

As the blonde man is walking away from the sales man, he walks towards and the camera and briefly looks straight into the camera and smiles. Invites us to be a part of the trickery and makes us feel involved. The woman also never looks in the camera and

which makes  Camera angles very messy up and down and around, when she's trying to find the ring, shows chaos and shows her emotions that she's very stressed. over react


Relaxed leisurely music at first, but then very loud saxophones playing very quickly when she has lost the ring which again makes the scene more tense.


Blonde man looks straight in the camera, suggests that he is looking right at us, making us feel involved. Also that we're looking at it from another characters eyes, or we are the other character.

Over the shoulder shot of the woman, makes us feel as if we're overlooking the scene from another characters point of view.

Speaking and camera angles (fastly movbing around) and movement of the woman is all very fast when ring is lost, makes the viewer feel somewhat disorentated and gets tension higher.

Low angle shot of the blonde man browsing clothes when the brunette man is on the floor looking for the ring, makes viewer feel inferior or POV shot from brunette man.

Woman walks in after man, man gets hit own pan up and down his body, woman doesn't, represents that mens authority over women in society.

Two parallel narratives at the same time.

Woman is using her sexuality to get her prize, the men are the one that are doing the hard work, using their brains, she's using her body to do this.

'Late for her hair appointment'- she's not employed, following stereotypes of what a woman is.

'Husband will kill me'- her husband has the power, seeing as she isn't employed and seems to be very rich, makes her seem like she's in it for the money, makes women seem shallow.
Rolan Barthes (1964)

Binaj Oppositions (Levis Strauss 1969)- opposites in media- 'good and evil 'light and dark'
could say that the people in the clip 'woman are portrayed to be the weaker and men portrayed to be stronger' also the 'poor woman buying clothes is used to define binaj oppositions between her and the rich woman'.

Tuesday 27 September 2011

Studying a media clip

Over the shoulder shot- of the woman cooking but not the one in the underwear, makes it her POV
close up
mid close up

blonde woman- objectified, no clothes, seems quite dumb, 'loose', for the male gaze purpose
T
he blonde woman is objectified as the typical 'male gaze'. She is represented as this by wearing sexy lingerie, wearing a hot pink silk dressing gown. As an audience we are being asked to look at the woman with the male gaze (Laura Mulvey) as she is blonde, has a slim and 'sexy' figure. Colours also add impact as hot pink is very girly. Location is in the kitchen in a house, very organised, wouldn't typically be a half naked women in there.
Non digetic music being played over the top, quite mischeavous music, tinkering along, almost flirtatious. The music climaxed in the middle and quite humourous: suggests she isn't taking herself too seriously. Sexual references within her dialogue, 'I just can't help being dirty'.  Digetic sound of them speaking and the tea pouring.
Close up, reaction shots to shows the facial expressions in more detail, so the audience fully understands the character. Pan to add to the realism. Over the shoulder shot, viewing things from the other womans perspective.
Shot reverse shot, audience feels the conversation.

Other woman being portrayed very stereotypically again, being in the kitchen, cooking, housewife. Clothing is quite old fashioned, covers all of her, smart, feminine. Wearing pearls, signify her being quite rich, associated with the upper class, we know just from her clothing she is a rich woman. Wearing pink, floral patterns. Working to make you know about her, age, status, beliefs. Looks very harmless. Situtation she is in has even more of an impact, because she is being faced with this blonde, sexy woman in her underwear. Everything abouyt her looks pefect, like she has to be that. She's even wearing an apron, very more traditional housewife. Long take of her close-up, identify with her emotions that she's quite uncomfortable and awkward in the situation. Long reaction take, understand her reaction, shocked. Really understanding the awkwardness that she is feeling, the over the head shot goes with the longness of the reaction when talking about maple syrup. Older women put in the position of the man, she has to objectify the blonde. Don't fit neatly into the sterotypes,  the blonde also is portrayed as masculine as she is sitting down to eat the breakfast the woman has cooked for her, which is usually what a man would do.

Epiphany of very different, juxtapositioned stereotypes of women, one a 'blonde, sexy' woman and the other being a typical 'housewife, cooking in the kitchen'

location- at someones house, makes it more relatable to everyone,

sound, music playing in the background, quite simple music, quite mischeavous music

quite light, warm colours,




Upper class woman and lower class woman in the first scene, lower class is wearing her hair up quite messily and wearing very bright colours. Connotates that she's a lot happier than the upper class woman as she is wearing all grey, which suggests the phrase of 'money isn't everything'.


Other woman, wearing grey suit, suggests shes quite dull even though upper class. Close up of her ring, before her, emphasis's it, shows she is married and the ring is very important and expensive as it is shown before the woman, which could show that possessions are more important to her.


Sexual noises when she tries on the dress and has it on, emphasis the phrase 'womens greatest pleasure is shopping'. Camera angles very messy up and down and around, when she's trying to find the ring, shows chaos and shows her emotions that she's very stressed.


Relaxed leisurely music at first, but then very loud saxophones playing very quickly when she has lost the ring which again makes the scene more tense.


Blonde man looks straight in the camera, suggests that he is looking right at us, making us feel involved. Also that we're looking at it from another characters eyes, or we are the other character.

Over the shoulder shot of the woman, makes us feel as if we're overlooking the scene from another characters point of view.

Speaking and camera angles (fastly movbing around) and movement of the woman is all very fast when ring is lost, makes the viewer feel somewhat disorentated and gets tension higher.

Low angle shot of the blonde man browsing clothes when the brunette man is on the floor looking for the ring, makes viewer feel inferior or POV shot from brunette man.

Woman walks in after man, man gets hit own pan up and down his body, woman doesn't, represents that mens authority over women in society.

Two parallel narratives at the same time.

Woman is using her sexuality to get her prize, the men are the one that are doing the hard work, using their brains, she's using her body to do this.

'Late for her hair appointment'- she's not employed, following stereotypes of what a woman is.

'Husband will kill me'- her husband has the power, seeing as she isn't employed and seems to be very rich, makes her seem like she's in it for the money, makes women seem shallow.
Denetation- Rose- Plant
Connotation- Love, red, romance, fragrance, valentines day etc..


Micro elements
-Mise en scene- lighting, props, location, costume, hair + makeup
-Camera angle, movement + position
-Sound
-Editing

Macro elements
Genre
Narrative
Representation
Audience

How will props, location, all the micro elements set the genre, narrative, representation, what will audience understand from the sound, etc? All working together to create a representation about all the macro elements.
                                                                                
Versimilitude- realism, truthlikeness

Monday 26 September 2011

Female stereotypes in the media


Theresa from Hollyoaks- Typical blonde. She is an attractive teenager. Always has
a boyfriend or partner and has been pregnant before, despite being around 17 years old.
In this picture is wearing pink whichhas the connotations of being girly and feminine. She also
has a flower in her hairwhich is another sign of feminity. In the background out
 of focus, there is a guy looking at her. He looks as if he is either voyeuristiclly or
 fetishistically looking at her. This is a typical representation of girls
being portrayed as 'objects'.



Carmel from Hollyoaks- typical blonde 'bimbo'. She is wearing a lot of make-up that
looks badly applied, so the connotation of that is she is just a typical,
blonde, quite cheap looking woman. She's also wearing big hoop earrings
which some people often thing of as 'chavvy'. Carmel also has had a boob job
and has big breasts, which means she is objectified a lot in the programme by men.




 

Homework

Find examples of both male and female characters in TV Dramas that follow stereotypes and ones that challenge stereotypes. Using images to support and discuss how they have been represented through clothing, location, narrative, dialogue, camera angle etc.

Then choose a character from a TV Drama that you feel most closely relates to you (someone you feel has similar character traits to you..this is not about looks) upload an image of them into your blog and then discuss/justify why you have chosen them

Gender representation (female)

Laura Mulvey- Male Gaze
Mulvey sees the representation of woman in film & literature (and therefore society in general) are being dominated by a male point of view. Her belief is that the world is a patriarchy and that men have the 'active' roles and woman 'passive'. To look is seen as active.

Traditionally
-Men play active roles which drive the narrative- need to consider who is pushing the storyline forward usually the men
-Women play passive roles and are seen as erotic objects which slow the narrative
-Men far outnumber women
-Female roles are sidelined
-Lead roles for women scarce
Obviously there are exceptions

Stereotypes
-Bimbo
-Female's physical attractions such as figure and breasts to overpower the male
-Easy
-House wife
-Mother
-Intelligent yet willing to settle down
-Willing to put their intellegence aside

Male gaze
-Two distinct modes of the male gaze of this era: voyeuristic and fetishistic
-Mulvey argued that women were given two characters types- sexually active female & powerless female
-Films presented images of women that were produced simply for the gratification of male viewers
-Various studies in the 1970s found men to be the dominant characters and decision makes in film and TV production.

Importance
When women had important roles they were far more likely to be shown as...
-Frightened
-In need of protection and direction
-Offering support to the male lead characters
-Not independant or self driven
-Generally weaker
-Still objectified sexually

Changes in society
As women's roles change so does media represntation. Still objectified but also likely to be..
-Career driven
-Intelligent
-Confident
-Empowered
-Able (violent)
Remember changes may be made cynically and in order to make money rather than change ideologies
-How many female action stars who are not attractive?

Misogny
'Gene Hunt' from Life on Mars, very sexist.

Misogny- dergorative use of women, hatred and contempt of women and girls. Sexist attitude towards what women can do.

Marking Criteria

-Explanation/analysis/argument (20 marks)
-Use of examples (20 marks)
-Use of terminology (10 marks)

SECTION B

Institutions and Audiences

Compulsory question to be answered based upon a case study of a specific media industry.

Through a specififc case study, you should be prepared to demonstrate understanding of processes of production, distribution, marketing and exchange/exhibition at a local, national or internation level as well as British audiences reception and consumption. 

SECTION A

SECTION A: TEXTUAL ANALYSIS AND REPRESENTATION

You will be shown an 'unseen' moving image extract with one cumpulsory question dealing with textual analysis. You will be asked to focus this analysis on the creation of specific representation that you will be given in the exam.
Areas of focus:
-Camera angle, shot, movement and composition
-Mise-en-scene
-Editing
-Sound

Mise en scene- Everything in the scene:
Clothing
Lighting
Hair
Make-up
Loction
Props

Areas of representation (only one covered):
-Gender
-Age
-Ethinicity
-Sexuality
-Class and status
-Physical ability/disability
-Regional identity

Talk about how they all work together to create a paritcular representation.

Don't have to do it in chronological order.

Overview of exam

Two sections of the exam

Section A- Analysed on textual analysis skills and your understanding of the concept of representation using a short unseen moving image extract. Watch a clip four times, first time not making notes.

Section- B Assess knowledge and understanding of media instution. Magazines- production process, different use of technologies, related issues concerning audience reception and cosumption of media texts.

Examination is 2 hours long (including 30 minutes for viewing and making notes on the moving image extract; watched 4 times).

Questions- required to answer two compulsory questions. Marked out of a total of 100, each question marked out of 50.

Two sections:
Section A: Textual Analysis and Representation (50 MARKS)
Section B: Institutions and Audiences (50 MARKS)

Thursday 22 September 2011

When analysing media texts, think about..

  • Who produced it?
  • What/who is represented in the text?
  • How is that thing represented?
  • Why was this particular representation (this shot, framed from this angle, this story phrased in these terms, etc) selected, and what might the alternatives have been?
  • What frame of the reference does the audience use when understanding the representation?

Reception theory

Stuart Hall (1970)

Media producer encodes with layers of different codes and symbols that you will then decode to make sense of it yourself.

Quote

Representation in the Media
By definition, all media texts are re-presentations of reality. This means that they are intentionally composed, lit, written, framed, cropped, captioned, branded, targeted and censored by their producers, and that they are entirely artificial versions of the reality we perceive around us. When studying the media it is vital to remember this - every media form, from a home video to a glossy magazine, is a representation of someone's concept of existence, codified into a series of signs and symbols which can be read by an audience. However, it is important to note that without the media, our perception of reality would be very limited, and that we, as an audience, need these artificial texts to mediate our view of the world, in other words we need the media to make sense of reality. Therefore representation is a fluid, two-way process: producers position a text somewhere in relation to reality and audiences assess a text on its relationship to reality.

Representation

MASCULINE
Physical, strong, brave, independant, hegemonic, aggressive, strong, tall

PS3, COD, Rugby, kebabs, hoody, nike, adidas, dogs, tools, cars, DIY, computer games


FEMININE
Dependant, organised, vunerable, emotional, maternal, head-strong, indescisive, caring/loving, fashion conscious

Shopping, kittens, cupcakes, pampering, teddy bears, ballet, make-up, kitchen, shopping, reading

Monday 19 September 2011

Production Rules

180 degree rule
Making sure the characters are on the same side of the scene everytime they're shot, as not to disorentate the viewers. You would go from being on the left from being on the right if done, so very confusing for viewers. If you want to go round  the other side you have to show the camera moving around to that side

Match on action
Seemless movement between them, follows them the whole way through. If a character was walking down a hallway and opening a door, the camera would follow them opening the door from the hall, then be on the inside filming them open the door.

Shot reverse shot
Showing the two characters dialogue between each other, doesnt have to be during a verbal conversation. Helps you understand some dialogue will come into play with two characters or groups.

Eye line match
Shot showing what the actors are seeing.

TV Drama

Programmes that try to be realistic and relatable to a wide variety of problems, but can be very dramatic. TV dramas usually contain murders, suprises, twists and mysteries that run for a long time, such as the series in eastenders when you didn't know who's baby it was.

Usually aimed at teens and young adults, as some of the problems can be slightly disturbing.

TV Dramas such as Eastenders and Hollyoaks have a large amount of characters, lots of stories intertwining characters.

Sunday 18 September 2011

Storyboard example

Storyboards

Creating a storyboard helps plan out your whole animation shot by shot. It lets you plan ahead and add detail such as, the duration of the shot; the camera angle of the shot; the subject of the shot; the shot length (whether it's close up or long shot etc); the movement; and the composition.

Also, you can make changes to your storyboard if you're not happy with it. It is important to plan out a storyboard because if you just go straight into shooting something, you could change your mind after watching it back, which wastes a lot of time. The storyboard can also be shown to other people, as to get opinions and feedback.

Storyboards are typically hand drawn and written in pencil, so it is very easy to make changes.

Composition

Shallow focus- In shallow focus one plane of the image is in focus while the rest is out of focus.
Shallow focus is typically used to emphasize one part of the image over another.
Incoporating a small depth of field
Deep focus- in deep focus the foreground, middle-ground and background are all in focus.
Using a large depth of field

Movement

Dolly shot- Sometimes called TRUCKING or TRACKING shots. The camera is placed on a moving vehicle
and moves alongside the action, generally following a moving figure or object. Complicated
dolly shots will involve a track being laid on set for the camera
 to follow, hence the name.


Crane Shot- Basically, dolly-shots-in-the-air. A crane (or jib), is a large, heavy piece of equipment,
but is a useful way of moving a camera - it can move up, down, left, right, swooping in on action
or moving diagonally out of it. The camera operator and camera are counter-balanced by a
heavy weight, and trust their safety to a skilled crane/jib operator.


Tilt shot- Similar to pan but moves vertically. Tilt shots are often used to show the vertical
significance of something For example, imagine being at the bottom of a building and
then tilting the camera upwards to capture the entire building structure
(which obviously can’t fit in one frame).

Pan Shot- A movement which scans a scene horizontally. The camera is placed on a tripod,
which operates as a stationary axis point as the camera is turned, often to follow a moving object
 which is kept in the middle of the frame

Pan shot video-




Reverse Zoom- When the camera zooms out of an object/figure. Makes them seem less
significant.



Dolly Zoom or zoom shot-  an unsettling in-camera effect that appears to undermine normal visual perception.
Usually used to make things appear more dramatic.


Angle

Canted angle-  Camera is tilted to suggest imbalance, transition and instability (very popular in horror movies).
This technique is used to suggest POINT-OF-View shots (ie when the camera becomes the 'eyes' of one particular character,seeing what they see) a hand held camera is often used for this.

Low angle- Shot anywhere below the eyeline. Used to make the object/figure look
imposing. Makes audience feel vunerable

High angle- When the camera is located above the eyeline, looking down
on the subject. Can be used to make the figure or object seem vunerable or powerless. More dramatic

Shots

Over the shoulder shot- The partner in a dialogue is seen from the perspective of a
person standing just behind and a little to one side of the other partner so that parts of both are in the frame.

Point of view shot-  a short film scene that shows what a character (the subject) is looking
 at (represented through the camera).

Aerial shot- Usually done with a crane or with a camera attached to a
special helicopter to view large landscapes. Shows the whole place.

Two shot- A shot with two people in

Wide shot-A video or film recording made with the camera positioned to observe
the most action in the performance

Long Shot- Shows all or most of the object/person and have a suffecient
amount of background either side. Concentrates on person.

Medium shot- This shot is usually taken of the person up to waist high. Upper frame.

Close up- Standard shot used regularly. Tightly frames a person or an object. Close ups display the most
detail , but they do not include the broader scene. Usually head and shoulders included.

Master shot- Often a long shot. Film recording of an entire scene that keeps all
characters in view.

Establishing shot- Establishes the context for the scene. Usually an extreme long shot at the beginning of the
scene, indicating where the scene is set and sometimes when.







Tuesday 13 September 2011

Course outline

Up untill half term, learning about section A of exam. Textual analysis and representation of TV Drama

Second half of this term, looking at Section B of exam. Looking into music magazines. How they're distrubuted to you, impact of new technology, how we consume them, how it's changing the magazine industry. EXAM IN JANUARY.

After that, first piece of coursework: foundation portfolio. Producing a music magazine. Last for second term, going into 3rd term. Will end up having a huge checklist of things to do, important to keep on top of it.

Term 3 start preparing for A2 coursework. If you choose to carry it on.