Overall the gender representation constructed in this sequence conforms to stereotypes; placing the men in the more power roles and objectifying the females (Laura Mulvey, 1964).

In the first scene the lower class woman and higher class woman are juxtapositioned. These show the two different stereotypes of woman in the media. The lower class one is dressed in quite scatty clothes and has her hair up messily. She is portrayed as the 'housewife' figure in the scene. Whereas the other woman is potrayed as being very rich as she struts in and is wearing a suit.
The salesman is portrayed as being quite camp as stereotypes of men in the media aren't usually intereseted in helping women pick out clothes. He sees the rich woman and the first thing his eyes are drawn to is her ring. We see this as we have a Close up of her ring (in his perspective), it also shows that wealth and money is more important to him, as he doesn't look at her first, he looks at the expensive looking ring. The camera then pans to her, which gives the effect he is surveying her to make sure if the rest of her looks rich. The sales man falls very much out of stereotype and plays a more of a feminine role, which is only interested in wealth. This degrades women even more in the media because it represents only the men with feminine tendicies are more obssessed with wealth than the person.

The woman makes quite sexual noises when she tries on the dress and has it on, emphasis the phrase 'womens greatest pleasure is shopping'. Which again puts the woman into the stereotype in the media of all women are obsessed with shopping and the superficial things.

When the rich woman loses her ring, she says 'I'm going to be late for my hair appointment' and as it is daytime, it suggests that she is unemployed. The fact that she is also very wealthy and has a husband suggests that her husband is the wealthy one and goes out and works, whereas she just goes out and shops with his money. This again conforms to the idea of the Laura Mulvey 'male gaze' theory, that the men have the more active roles and the women having the passive.

The camera angles are canted whilst she is trying to find her ring and are very messy. The speaking and movement of the woman is very fast, which fastens the pace, from being quite relaxed and slow to very jumpy. The music is also changes to very loud saxophones playing quickly. This shows the chaos and shows that she's very stressed and possibly over reacting. It brings the idea that woman over react and get in such chaos about losing a ring, whereas a man would get in that kind of state over a 'real problem'.

When the woman has lost her ring, she says 'my husband will kill me'. Which shows that men have the higher power here and that he has higher authority as he will tell her off for this.

As the blonde man is walking away from the sales man, he walks towards and the camera and briefly looks straight into the camera and smiles. Invites us to be a part of the trickery and makes us feel involved. The woman also never looks in the camera and

which makes  Camera angles very messy up and down and around, when she's trying to find the ring, shows chaos and shows her emotions that she's very stressed. over react


Relaxed leisurely music at first, but then very loud saxophones playing very quickly when she has lost the ring which again makes the scene more tense.


Blonde man looks straight in the camera, suggests that he is looking right at us, making us feel involved. Also that we're looking at it from another characters eyes, or we are the other character.

Over the shoulder shot of the woman, makes us feel as if we're overlooking the scene from another characters point of view.

Speaking and camera angles (fastly movbing around) and movement of the woman is all very fast when ring is lost, makes the viewer feel somewhat disorentated and gets tension higher.

Low angle shot of the blonde man browsing clothes when the brunette man is on the floor looking for the ring, makes viewer feel inferior or POV shot from brunette man.

Woman walks in after man, man gets hit own pan up and down his body, woman doesn't, represents that mens authority over women in society.

Two parallel narratives at the same time.

Woman is using her sexuality to get her prize, the men are the one that are doing the hard work, using their brains, she's using her body to do this.

'Late for her hair appointment'- she's not employed, following stereotypes of what a woman is.

'Husband will kill me'- her husband has the power, seeing as she isn't employed and seems to be very rich, makes her seem like she's in it for the money, makes women seem shallow.