Need to be able to compare mainstream magazine (IPC MEDIA- NME) with a niche magazine (FUTURE PLC- METAL HAMMER).
This will allow you to produce a comprehensive comparison between how larger and smalle institutions work- this is suggested as a beneficial approach by examiners.
Example of possible questions
How important is technological convergence for institutions and audiences?
With reference to your chosen case study consider how important interactivity is to media institutions?
What has the impact of increased connectivity been on the media production, distribution and exhibition process?
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