What significance does the continuing development of digital media technology have for media institutions and audiences?

What you would discuss in response to this question-

1. How the media used to be

2. How it is now

3. How NME is now- converged- multi platform- 

SYNERGY - shockwaves music awards- upload photos- consumer website of the year,

CONVERGENCE- AUDIENCE- PROSUMERS- RUPERT MURDOCH QUOTE

4. WEB 2.0 - NMT's - Developments- STATS OF MAG CIRCULATION - HAS THIS DROPPED? WEB 2.0/WMT advantage disadvantages!

5. How the consumption is changing- changing audiences-

6. Appealing to more people now

7. How consumers can be prosumers now- how are they allowing consumers to be prosumers- examples from case studys can come into it. - PROSUMERS create user generated content - UGC.

8. How are they printed? really expensive, machines and ink, very outdated as soon as its printed and dated.

9. SOCIAL NETWORKS? twitter, need to give you things above and beyond what twitter can give you.

10. Globalisation. Need to meet needs of what every audience whats

11. Allowed to create fanzines.

12. Portable tablet with it on- phones, iphones, ipads, can happen really quickly.