Section B- TERMINOLOGY

Remember lots of different media terms and statistics


WEB 2.0
is what we know the Internet to be now- a two way communication between the sender and the receiver


PROCUMER
A procumer is a combination of the words:
-Producer
-Consumer
With the advancements of technology it is possible for us all to be film producers and distributors (Youtube).. because of this we ask more and expect more from media texts...
*You will need to be able to discuss how NME and Metal Hammer allow audiences to be prosumers!!*


CONVERGENCE
Technological convergence: When multiple products come together to form one product with the advantages of all of them. Example: NME website- articles from the physical magazine but you can also listen to NME radio station! MULTIPLATFORM approach

Media Convergence:
When old and new media intersect in such a way that the way in which media producers and consumers interact changes.
Magazine example: 'Communities' have been created on websites to share, tips, stories, reviews and expriences of music and upload photographs. Consumers can become prosumers and actuually be part of the construction of the magazine.


SYNERGY
The interaction of two or more forces so that their combined effect is greater than the sum of their individual effects
In the context of the media it can be the promotion and sale of a product (and all its versions) throught the various subsidiaries of a media conglomerate. For example, films, soundtracks or video games. To give a detailed example the spider man films had toys of webshooters and figures of the characters made, as well as posters and videogames, this resulted in the creation of more revenue for the creators of the Spider Man franchise than if they had just released the one film.
Magazine example: NME Radio station/sponsorship of festivals and events= Synergised marketing.
The advacement of technoligies has also allowed for greater synery. For NME, the tweets and Facebook updates and RSS feeds encourage listeners of the podcast. The podcast drives subsribers to the website. The website drives fans to the free info. The links among all thse activities become the synergy where activity in one area improves the entire experience


VIRAL MARKETING
A marketing technique aiming at reproducing ''word of mouth'', usually on the internet and through existing social networks. Best form of advertising. Trust friends.


Guerrilla Marketing:
Definition: The use of unconventional and low cost marketing strategies to raise awareness of a product. E.g Putting up 'wanted' posters/comissiong works of graffiti
Need to look whether NME has produced anything unique like that


UGC
Any content that has been generated by the user/consumer.
Magazine example: music reviews; forums; blogging; podcasting


USP
Unique Selling Point
Making a product diffent from a competitor/another product in the same market; making it unique.


POD
Point of difference
Differentiating a product from another; making it unique; the actual way in which a product is different from another in the same market.
Example sentence; the USP and perhaps the POD of NME compared to Metal Hammer is that they offer a multi-platform website that allowes consumers to surf their site; whilst listening to the radio


UPB
Unique Percieved Benefit
What the consumer believe they will get from that product; what do the consumers believe they will gain/benefit from using the product?
This could be linked to mainstream/niche magazines; the community created through forums etc; therefore resulting in loyal customers


TERMINOLOGY
Loyal customers/brand loyalty:
Consumer commitment to re-purchase the same brand/the same magazine; NME consumers are extremely loyal and trust the brand to be truthful and to meet their needs

Proliferation:
A rapid increase in the number of a certain type of product- eg amount of TVS in our house

Multi-platform:
A multi platform series is a form of entertainment where the story is told over a range of media platforms; such as magazines, radio station, videos, podcasts

Vertical Integration:
Absorption of several firms into a single firm involved in all aspects of a products manufacture from raw materials to distribution. For example; Rockstar Games have become a vertically integrated company by buying developers they have previouslty worked with, such as DMA Design who became Rockstar North and Angel Studios who became Rockstar San Diego. By doing this Rockstar have control over development, funding and marketing of their products.